Market leaders are the 15 best-ranked providers of a directory. The “Market leaders” page shows you, for every directory you are listed in, which criteria you already meet and what is still missing. Where you are already a market leader, you see the market leaders matrix and the ranking list.
At a glance
Where: in the dashboard under Visibility > Market leaders.
Subscription: The page has no subscription lock. Which platforms go into the review count depends on the subscription.
Two views: “Market leader potential” and “Where you are already a market leader”.
Criteria: position, allocation, website, reviews, matching case studies and integrated platforms.
Score: The page changes nothing. It shows what determines your position.
How it works
At the top left are two tabs, and to the right of them the link “How does the market leaders matrix work?”. It opens the help article. The tabs only appear if both views have content. If there is only one, the page shows it alone.
The page loads briefly behind a placeholder. If loading fails, it says: “The market leaders matrix could not be loaded. Please try again later.”
When there is nothing yet
If there is no matching directory for your profile yet, the page shows a note with the heading “Criteria for the market leaders matrix”. It names what is needed:
The service or focus area of the category is assigned to your profile with at least 10%.
Your website is linked in your profile.
You have collected or integrated at least 6 reviews.
There is at least one matching case study in your profile for the category.
Your Feedbax score puts you in the top 15 of the category.
View 1: Market leader potential
This view has the heading “Your chance to be listed as a market leader”. It answers: in which directories can I become a market leader, and what is missing?
The overview at the top
A large number with the number of directories and the heading “directories where you can become a market leader” (for one directory “directory where you can become a market leader”).
A sentence on the rule: market leaders are the 15 best-ranked providers of a directory.
How many directories are “Ready” and how many “Blocking”.
“What is holding you back” with the criteria that are missing most often, each with the number of directories affected. If nothing is missing, it says “No criterion is blocking you at the moment.”
If you are already a market leader in one or more directories, a sentence with a trophy appears, for example “You are already listed as a market leader in 2 directories.”
Below it, a legend explains the three signs: Blocking (red, the criterion prevents the listing), Can be optimized (orange) and Fulfilled (green).
One card per directory
Every directory has a card. The directories closest to being listed are at the top. The name leads to the directory page. The card shows:
the status: “Ready” or “1 criterion blocking” or “n criteria blocking”, plus, if needed, “n to optimize”.
your Feedbax score, Delivery score and Reputation score in this directory. Plus the sentence: “The Feedbax score sets your position. The delivery score rates projects and specialisation, the reputation score your reviews.”
the criteria as a checklist, the blocking ones first.
| Criterion | What it measures | Goal |
|---|---|---|
| Position | Your place in this directory’s ranking | Rank 1 to 15 |
| Allocated percentage | Share of your profile you assign to this service | at least 10 % |
| Website | The website in your profile. If it is missing, it says “Missing”. | website added |
| Ratings total | Your reviews in total | at least 6 reviews |
| Matching case studies | Case studies that fit this directory | at least 1, ideally 3 |
| Integrated Google, Trustpilot, Clutch, DesignRush, GoodFirms, G2 or ProvenExpert reviews | Reviews on the platform and how many of them are integrated | all integrated |
The rows “Website” and “Ratings total” only appear as long as the criterion is open. The platform rows only appear as long as reviews of a platform have not all been integrated yet. Each row names your value and the goal, for example “Goal: at least 10 %”. The row “Matching case studies” turns red at 0, orange at 1 or 2 and green from 3. For the platforms: Google always counts, Trustpilot and ProvenExpert from Business, Clutch, DesignRush, GoodFirms and G2 from Premium. How to integrate platforms is explained in Integrating reviews from other platforms.
The position is the result of the other criteria and your scores. It is in the checklist so you can see how far along you are.
View 2: Where you are already a market leader
This view appears if you are among the market leaders in at least one directory. If you have several, you choose the directory in the “Directory” field. With more than 8 directories, the field has a search. The preset is the directory where you rank best. When you switch, the new matrix fades in.
The directory name above the matrix leads to the directory page. Below it are two parts.
The market leaders matrix
The matrix is a coordinate system. Reputation is on the horizontal axis, Delivery on the vertical. Every market leader is a round logo at the point of its two scores. Your position is highlighted. If you move the mouse over a logo, it gets bigger, and a tooltip names “Feedbax score”, “Delivery score” and “Reputation score”. A click on a logo opens the provider’s website, or their profile if they have no website. At most 15 market leaders are shown, ordered by score. The thresholds are 400 points of reputation and 200 points of delivery. They divide the area into four fields:
| Field | Position | Meaning |
|---|---|---|
| Leaders | top right | high reputation and high delivery |
| Challengers | top left | high delivery, lower reputation |
| Visionaries | bottom right | high reputation, lower delivery |
| Niche players | bottom left | both lower |
The matrix only appears if the directory has at least 2 market leaders.
The ranking list
Next to the matrix is a table with the columns “Rank”, “Provider” and “Rating” (stars, for example 4.9 / 5). It shows the first 10 market leaders. Your entry is highlighted in color. A click on a name opens the profile.
Effect on the Feedbax score
The page does not change your score. It shows you the levers that move it. The score determines your position, see What is the Feedbax score?. Being listed as a market leader brings no additional points, it is the result of a high score. How the matrix is calculated is explained in How does the market leaders matrix work?.
Frequently asked questions
Who counts as a market leader?
The 15 best-ranked providers of a directory who meet all basic conditions.
Why don’t I see the directory I am listed in?
Directories with subcategories do not appear under “Market leader potential”. Also, you only become a market leader if you have a Reputation score and a Delivery score above 0 in the directory.
What does “Blocking” mean?
A criterion that prevents your listing. It sits at the top of the checklist in red. Fix the blocking criteria first.
What does “Can be optimized” mean?
The criterion does not block, but you can improve it, for example from 1 to 3 matching case studies.
Why is the matrix missing?
It only appears if the directory has at least 2 market leaders. If you are the only market leader there, the directory stays under “Market leader potential”. If the page does not count you among the market leaders yet, you see the view “Market leader potential”.
Do all review platforms count?
No. Google always counts, Trustpilot and ProvenExpert from Business, Clutch, DesignRush, GoodFirms and G2 from Premium. See Which subscriptions does Feedbax offer?.
How often do the numbers update?
The page reads your current status when you open it. How often the score changes is explained in How often is my Feedbax score updated?.