The ranking in our directories is based on the Feedbax score, which is calculated individually for every company profile in every directory. The higher the score, the better the placement in the respective directory.
Our Feedbax score takes in several factors with different weighting, in order to sort the directories as well as possible by the quality of the profiles. It consists of two parts: the delivery score (projects and specialization) and the reputation score (reviews).
Here are the factors of the ranking algorithm:
Number of matching case studies (highest weighting): Every case study that matches the directory brings 20 score points for that directory. For example, 10 case studies in the area of app development bring 200 score points for the app development directory. A case study matches if its project category belongs to a service of the directory or its services name the focus area of the directory.
Feedbax reviews (very high weighting): More recent reviews count more. A 5-star review that is one week old counts in full. A review that is two years old only counts about a third, so the fresh one brings about three times as many points.
Integrated reviews from other sources (high weighting): They also count with the age of their review, but less than reviews on Feedbax. Which platforms count depends on your subscription: without a subscription Google counts, from Business Trustpilot and ProvenExpert are added, from Premium all connected platforms. Hidden reviews do not count.
Use of our widgets (high weighting): If you have embedded at least one Feedbax widget (reviews, Google stars or top provider) in your website and it was loaded in the last 10 days, you receive 100 additional score points for all directories.
Missing reviews lead to a deduction of 50 score points. Example: A company profile without customer reviews, whether directly through Feedbax or from other platforms, gets points deducted. For the other platforms, only those that your subscription takes into account count.
Number of case studies (high weighting): Every counted case study brings 5 score points, so 10 case studies mean 50 score points. Only as many case studies count as your subscription allows: 3 without a subscription, 12 with Business, 20 with Premium and 100 with Enterprise. The first ones in the order of your portfolio are counted. This also applies to the matching case studies from point 1.
Percentage value of expertise: If, for example, 90% of a company’s expertise is in app development, 90 score points are awarded for the app development directory.
Profile progress: A profile progress of 90% brings 90 score points for all directories.
Verification: A profile that Feedbax has not verified gets a deduction of 100 score points for all directories.