If you have already collected reviews on Trusted Shops, you do not have to start from zero at Feedbax. The “Trusted Shops” page in the dashboard connects your Trusted Shops profile with Feedbax, fetches the reviews and shows you what was imported. The imported reviews appear in your profile and count toward its total number and overall rating. They do not count toward the Feedbax score.
At a glance
- Where: in the dashboard under Reviews > Sources > Trusted Shops.
- Subscription: Connecting works without a subscription.
- What you need: the address of your Trusted Shops profile or just its ID. Feedbax recognizes the ID in the address by itself.
- Amount: When connecting, Feedbax fetches the first page with up to 20 reviews. You load the rest with “Load more reviews”.
- Feedbax score: Trusted Shops reviews count in the profile, but not in the score.
- Update: automatically at the interval of your subscription (56, 28, 14 or 7 days) and at any time by hand with “Update reviews”.

How it works
You give Feedbax the address or the ID of your Trusted Shops profile. Feedbax saves it and fetches the reviews. From top to bottom, the page shows:
- the Trusted Shops logo on a white field,
- the connection card with the input field and the buttons,
- three tiles: “Number of reviews”, “Overall rating” and “Status”,
- the Latest reviews: the ten most recent saved reviews as cards,
- the collapsible section Questions and help.
The number in the “Number of reviews” tile and the overall rating are the values that Trusted Shops itself reports. The number can be higher than the number of reviews that Feedbax has already saved. The cards below show only the ten newest saved ones. All saved reviews from all sources appear on the page Reviews overview in one list.
Connect Trusted Shops
- Open Reviews > Sources > Trusted Shops.
- In a second tab, open your Trusted Shops profile and copy the address from the address bar. You can also copy just the ID.
- Paste it into the field Your Trusted Shops profile (ID or address). A sample, https://www.trustedshops.de/bewertung/info_X0123456789.html, is shown there.
- Click Connect. While the reviews are being fetched, the button says “Please wait …”.
- A message tells you how it went. On success, the status is Connected, the tiles show the number and overall rating, and the cards show the latest reviews.

Where to find the Trusted Shops ID
Open your review page at Trusted Shops. The address looks like https://www.trustedshops.de/bewertung/info_X0123456789.html. The ID is the identifier after info_, the one that starts with X, without .html.
You do not have to extract the ID yourself. If you enter the whole address, Feedbax recognizes the ID and saves it in uppercase. Feedbax does not recognize the company name alone as an ID.
What the messages after connecting mean
- Done: the Trusted Shops reviews were imported. The ID is correct, Trusted Shops delivered reviews, and they are saved.
- We found no reviews for this ID on Trusted Shops. Check your entry. The status stays at “Not connected”. The ID stays in the field, and you can change it.
- Please enter the ID or the address of your Trusted Shops profile. The field was empty, or no ID could be read from what you entered.
- That didn't work, unfortunately. Please try again later. Wait a moment and try again.
If there are no reviews yet for the saved ID, the input field stays visible and holds the ID. You can correct it there yourself. If there are reviews, the page only displays the ID, and the input field is gone. Then the Feedbax team changes the ID. Write to us via the assistant or support, and we will replace it for you.
Reading tiles, status and cards
- Number of reviews: the total number that the portal reports.
- Overall rating: the average that the portal reports, with a star icon.
- Status: Connected (green) if an ID is saved and the portal has reported at least one review. It also says that your Trusted Shops reviews are connected and appear in your profile. Otherwise it says Not connected (red) with the note that Trusted Shops is not connected yet and that the reviews appear in the profile after connecting.
Each card under Latest reviews shows the name of the reviewer, the stars with the score, the date and the text. Trusted Shops provides no further details. Without a saved review, a yellow note says “No Trusted Shops reviews are stored yet.”
Load more reviews
Trusted Shops delivers the reviews in pages of 20. Connecting and updating therefore import only the beginning at first. If Trusted Shops has more reviews than are saved at Feedbax, the connection card changes:
- Below the input area it shows how many of how many have been imported, for example “20 of 89 Trusted Shops reviews imported”.
- The button is now called Load more reviews. It fetches the next page and adds it. Nothing is deleted.
- Click as often as needed until both numbers are equal. After that, the button goes back to being called Update reviews. If a click brings nothing new, the page says so, and the button likewise goes back to being called Update reviews, even if the numbers are not equal yet.
Update reviews
If there are reviews for the ID, the card shows the ID instead of the input field, and the sentence that the Trusted Shops reviews are updated regularly. With Update reviews you fetch the current state immediately. If there is nothing new, the page says “We found no new reviews on Trusted Shops.”
Updating reads the first page of Trusted Shops again and removes all saved reviews at Feedbax that are not listed there. A review deleted on Trusted Shops therefore disappears at Feedbax too. You can then load older reviews again with Load more reviews, as long as they still exist on Trusted Shops. If the request fails or the page is empty, nothing changes.
In addition, Feedbax fetches the source again automatically if the last fetch was longer ago than the interval of your subscription: Starter 56 days (8 weeks), Business 28 days (4 weeks), Premium 14 days (2 weeks), Enterprise 7 days (1 week).
If an automatic fetch finds new reviews, Feedbax sends providers with at least a Business subscription an email to the admin address, or to the leads address as a fallback. Providers who offer the Online shop service do not receive this email for Google, Trustpilot and Trusted Shops.
Every new ID and every update is also listed in your activity feed.
Questions and help on the page
At the very bottom, the section Questions and help opens. On the left are questions with answers, on the right a card for Feedbax reviews.
The questions cover:
- what the Trusted Shops ID is
- whether you have to enter the whole address
- how to remove a review that was removed on the portal at Feedbax too
- whether the reviews are updated automatically
The first question is open, and you open the others with a click. The answer about updating names the intervals Starter 8 weeks, Business 4, Premium 2 and Enterprise 1 week.
On the right, the card promotes Feedbax reviews. View Sample opens a complete sample review. Learn More explains in a window why Feedbax reviews are worthwhile. Both windows end with a button that leads to the page Request reviews.

Without the matching subscription
The Trusted Shops page needs no subscription. You can connect it at any time.
What your subscription includes
| Subscription | Connect Trusted Shops | Counts in the profile (total number and overall rating) | Counts in the Feedbax score | Automatic update |
|---|---|---|---|---|
| Starter | Yes | Yes | No, not even with the highest subscription | Every 56 days |
| Business | Yes | Yes | No, not even with the highest subscription | Every 28 days |
| Premium | Yes | Yes | No, not even with the highest subscription | Every 14 days |
| Enterprise | Yes | Yes | No, not even with the highest subscription | Every 7 days |
A higher subscription unlocks nothing more for Trusted Shops. It shortens the interval of the automatic update and unlocks further sources. Which source is available from which subscription is shown in the Reviews overview. What each subscription includes is explained in Which subscriptions does Feedbax offer?.
Feedbax score
Trusted Shops reviews do not count toward the Feedbax score, not even with the highest subscription. They count in the total number and overall rating of your profile. In the score, by contrast, the reviews from Google, Trustpilot, ProvenExpert, Sortlist, Clutch, GoodFirms, DesignRush and G2 count, depending on the subscription, and above all your Feedbax reviews.
In the score, a Feedbax review weighs eight times as much as a review from another portal. If a profile has neither Feedbax nor portal reviews, the score deducts 50 points. So a connected source is worthwhile, but it does not replace your own Feedbax reviews. More on this: How does the ranking in the directories work? and How often is my Feedbax score updated?.
Frequently asked questions
Do I need a subscription for Trusted Shops?
No. Trusted Shops is open to all providers.
My reviews do not appear. Why?
Usually the ID is wrong. Enter the address of your Trusted Shops profile or its ID, not the company name. If Trusted Shops reports no reviews for this ID, the status stays at “Not connected”. The ID then stays in the field, and you correct it yourself.
How often are the reviews updated?
Automatically, when the last fetch was longer ago than the interval of your subscription (Starter 56 days, Business 28, Premium 14, Enterprise 7). With “Update reviews” you can fetch the current state yourself at any time.
Can I change the ID later?
Yes, as long as there are no reviews for the ID yet: The input field stays visible, and you correct the ID yourself. If there are already reviews, the page only displays the ID. Then write to us, and the Feedbax team will change it.
Why does it say “20 of 89” for Trusted Shops and not all reviews?
Because Trusted Shops delivers the reviews page by page. Click “Load more reviews” until both numbers are equal.
I had a review deleted on Trusted Shops. How does it disappear at Feedbax?
Click “Update reviews”. It then disappears at Feedbax too. This does not happen by itself, not even with the automatic update.
Do Trusted Shops reviews count toward my Feedbax score?
No. They count in the total number and overall rating of your profile, but not in the score.
What happens if I downgrade my subscription?
The Trusted Shops page stays open. Only the interval of the automatic update becomes longer.
Related articles
- Reviews overview: all reviews
- Request reviews: link and phone
- Review widgets on your website
- Review check: how Feedbax checks
The other sources: Google, Trustpilot, ProvenExpert, Clutch, GoodFirms, Sortlist, DesignRush, G2.