With Google stars, Google can show your Feedbax rating next to your website in the search results. The “Google stars” page generates the code for it. You choose one of five variants, set the language and background, and add the code to your website. The feature is marked as beta.

At a glance

  • Where: in the dashboard under Marketing > Google stars.

  • Subscription: The page has no subscription lock.

  • Requirement: Your Feedbax profile must be published and have reviews.

  • Choice: five variants, five languages, one switch “Dark background”.

  • Guarantee: none. Whether and when Google shows the stars is up to Google.

The Google stars page with the example How it can look in Google, the settings and the tabs Variant 1 to Variant 5

How it works

The script reads the current rating of your Feedbax profile and makes it available on your page in schema.org format. The Google crawler can then read your average rating and the number of your reviews and show them next to your website. For this, you must be able to add the code to your website.

The page has a note with the most important conditions:

  • Your Feedbax profile must have reviews and be published.

  • The link to your Feedbax profile must not contain rel="nofollow". Otherwise Google ignores it and does not show the stars.

  • The feature is still in the beta phase. If Google does not show the stars after two to four weeks, please give the Feedbax team brief feedback.

The example “How it can look in Google”

Above the settings you see an example of a search result with the label “Example”. The line with the stars is outlined and labeled “These stars”, so it is clear which stars are meant. Rating and number of reviews are your real values, for example “Rating: 4.8 · 12 reviews”. The address shown is the main address of the website from your profile. If you have not added one, the placeholder “https://www.your-website.com” appears. The description in the example is placeholder text.

The example only appears if your profile has at least one review. It ends with the note: “Example view with your rating and your number of reviews. Whether and when Google shows the stars is up to Google.”

The settings

  • Language: A row of buttons with English, Deutsch, Nederlands, Français and Español. The preset is the language of your dashboard interface.

  • Dark background: Choose it if your website has a dark background. The text then turns light. The preview appears on a dark background.

When the language or background changes, the page rebuilds all variants. Until they are ready, a placeholder appears.

The five variants

You choose a variant with the tabs “Variant 1” to “Variant 5”. Each shows a preview and its code below it. The code consists of a script tag and an element with your profile identifier, the language, the variant and the background. Look at all five in the preview and take the one that suits your page.

Embedding the Google stars

  1. In the dashboard, open Marketing > Google stars.

  2. Choose the “Language” and, if needed, set “Dark background”.

  3. Choose a variant and check the preview.

  4. Click “Copy code”. The button briefly shows “Copied”.

  5. Paste the code into the BODY of the pages for which you want stars in Google.

  6. Save and publish the page. Check in the source code that the link to your Feedbax profile does not carry rel="nofollow".

You can check whether Google recognizes the rating with Google’s Rich Results Test. How quickly Google re-reads your page depends on how often Google visits your website.

Effect on the Feedbax score

The stars themselves do not change your score. They are meant to bring clicks on your search listing. But the script counts as a Feedbax widget: if it is loaded in the last 10 days, you get the widget bonus of 100 points on the Reputation score. How the bonus comes about is explained in How does the ranking in directories work? and under Review widgets.

Frequently asked questions

Do I need a subscription for the Google stars?

No. The page has no subscription lock. You need a published profile with reviews and the ability to add code to your website.

Why don’t I see the example “How it can look in Google”?

The example only appears if your profile has at least one review.

Why doesn’t Google show my stars?

Check three things: Is your profile published and does it have reviews? Does the link to your Feedbax profile carry rel="nofollow"? Is the code really on the page? After that, Google needs time. The dashboard mentions two to four weeks.

Are the stars guaranteed to be shown?

No. Google alone decides on the display.

Which pages should the code go on?

On the pages for which you want stars in the search results.

What do I do if nothing happens after four weeks?

Let the Feedbax team know. In the beta phase, this is explicitly welcome.

Related articles